Ferrari to accept Bitcoin and Ether as payment for luxury cars
Italian luxury car manufacturer Ferrari has decided to include cryptocurrency as a payment option in response to demands from dealers and the market. The Maranello, Italy-based company will start accepting purchases of its luxury cars using crypto in the U.S., with plans to expand the new payment option in Europe in the first quarter (Q1) 2024, Reuters reported. The company’s chief marketing and commercial officer, Enrico Galliera told the publication that many of Ferrari’s clients are crypto investors, and including crypto as an option will enable the company to connect with potential clients. Potential customers include “young investors who have built their fortunes around cryptocurrencies” while others are “more traditional investors, who want to diversify their portfolios,” Galliera said. You might also like: Former PayPal president explores vision for Bitcoin as global payment network Currently, the luxury car manufacturer will su...