Morgan Stanley to Offer Crypto Trading Though E-Trade
Morgan Stanley says it is close to offering crypto trading to its customers through E-Trade, the firm said in a Memo read by CNBC on Tuesday. The offering is reportedly just months away from coming to fruition, a massive step for the Wall Street giant into the world of crypto and digital wealth. The memo states that the firm is working with the startup Zerohash for liquidity, custody, and settlement around crypto trading. “We are well underway in preparing to offer crypto trading through a partner model to E-Trade clients in the first half of 2026,” Jed Finn, head of wealth management at Morgan Stanley, said in the memo. “Offering clients the ability to trade crypto is the tip of the iceberg,” Finn said. Morgan Stanley acquired E-Trade back in 2020 through a massive $13 billion deal that essentially enhanced the bank’s online trading capabilities. Through this acquisition, direct access to a substantial retail investor base was gained, and these clients will soon...