Nike leads the chart in NFT sales with more than $185 million
Fashion brands have pursued the non-fungible token (NFT) hype over the past year. Nike, a leading athletic apparel company, has been at the forefront in venturing into the NFT space, and its sales in these assets have surpassed most of the icon brands . Nike leads the chart in NFT sales The latest data on the fashion brands pursuing NFT sales shows that top brands like Adidas, Dolci & Gabbana, Gucci, and Tiffany are all making good progress in the field. However, Nike seems to be at the top of the chart, having made more NFT sales than any other fashion brand. The data shared by Noah Levine, a researcher with Dune Analytics, said that these fashion businesses were leading the NFT hype. Nike’s NFT business has generated more than $185 million in revenues and has become one of the largest earning brands in the fashion business. Nike’s NFT volumes have recorded $1.3 billion in transaction volumes, with $93 million coming from the direct sales of NFTs. At the sam...