Soccer Premier League Lines Up £30 Million Deal with Sorare NFT Platform
Source: Sorare The Premier League, the top tier of England’s professional soccer league, is readying to expand its exposure to non-fungible tokens (NFTs) through a potential partnership with NFT fantasy soccer game Sorare that could be worth some £30 million ($34.6 million) per year. The cooperation is to be discussed today during a meeting of club executives and company representatives, UK broadcaster Sky News reported. Under the potential multi-year contract, the Premier League’s 20 clubs will allow their fans to purchase NFTs with the digital depictions of top athletes such as Manchester United’s Cristiano Ronaldo, Harry Kane of Tottenham Hotspur, and Manchester City’s Erling Haaland, among others. Industry sources with knowledge of the ongoing talks said the discussed contract with Sorare would replace a deal with ConsenSys that was close to being signed earlier this year. ConsenSys had attempted to renegotiate a deal at...