Honda to launch NFTs at Japanese Formula 1
In celebration of its Formula 1 legacy, Honda Motor Co plans to distribute special edition NFTs to fans during upcoming races in Japan. According to a recent Animoca Brands announcement, the Formula 1 Honda & Red Bull Welcome Event in Tokyo on Sept. 20, Honda will distribute limited-edition NFTs to all attendees. Fans must enter a lottery to purchase event tickets to be eligible for the exclusive digital collectibles. Honda partnered with Animoca Brands Japan, Gryfyn, and GET Protocol to launch Honda KEY NFTs at the Japanese Grand Prix from Sept. 21-24. Fans who visit the Honda booth at the Suzuka Circuit can redeem the NFTs and other rewards. The Honda KEY will unlock special access and perks at future Honda events and collaborations. These tokens are digital keys or passes that provide holders VIP experiences, exclusive content, and other benefits. Gryfyn, a subsidiary of Animoca Brands focused on connecting brands to fan communities, will host the Honda KEY NFTs in its dig...