Indian Commerce Giant Flipkart Will Allow Customers to Purchase Items in the Metaverse
Flipkart, the Walmart-backed Indian e-commerce giant, has launched a pilot to allow its customers to experience making purchases in a metaverse environment. The company announced the launch of its own metaverse, called Flipverse, in which several brands will be able to offer their own shopping experiences. Flipkart to Launch Flipverse: A Metaverse of Purchases Flipkart, one of the biggest India-based e-commerce companies, has announced it will pilot its own metaverse purchasing experience. Called Flipverse, this metaverse will allow customers to experience purchasing as if they were physically present in a virtual store through their smartphone. According to the company, the experience wants to bring gamification and loyalty points to the shopping experience, allowing customers to collect supercoins and digital collectibles from different brands that are already signed on to be part of this pilot program. To create the new platform, Flipkart established a partnership with eDAO, a...