SEC-registered Heron Finance rolls out robo-advisor built on blockchain
Investment consulting firm Heron Finance has unveiled a new robo-advisor built on the Goldfinch protocol aimed at bringing more transparency compared to traditional finance. In a press release on December 5, Heron Finance says the new product leverages blockchain technology to create a “global, interoperable ecosystem of loans from many independent lenders, all using the same decentralized infrastructure.” Registered with the U.S. Securities and Exchange Commission (SEC), Heron Finance wants to offer individuals a simple way to diversify into private credit, providing multiple services like automated investment strategies as well as multiple risk-tiers. However, the robo-advisor will only be available to accredited investors. “Our team has consistently led the way in taking a compliant approach to blockchain , including creating the first non-fungible token for compliance with know-your-customer requirements in 2021.” Mike Sall, Co-Founder of Heron Fina...